About Burzynski.

 

I am an experienced marketing executive that can offer cross-functional and multi-industry experience to your company. I have served as an executive manager, a team leader and collaborator. From my diverse employment with diverse companies, I have both an entrepreneurial and corporate perspective; I have had successes and failures with both and I HAVE LEARNED.

For the past three + years, I have served as the Direct of Digital Media for Cable ONE. Originally a Washington Post Company (and now a Graham Holdings Company), I joined Cable ONE to find an eager group looking for my expertise and experience to bring their online sales efforts, online marketing efforts and online customer service efforts further into the digital world.

As a result, I am proud to say that my efforts at Cable ONE translated into:

  • An increase in conversion rate for the Cable ONE website by over 516%.
  • An increase in web sales as a contribution to Cable ONE’s overall sales by 567%.
  • A reduction in the cost per acquisition for online advertising by 77%.
  • An increase in mobile sales by 416%.
  • And I am looking forward to doing much, much more.

Prior to Cable ONE, I served as the Director of Online Marketing for LifeLock, one of the fastest growing companies in the country. There, I helped contribute to LifeLock’s 1600% growth and bring a ubiquity to the well known “I’m Todd Davis and this is my REAL social security number…” campaign.

During my time at LifeLock, I was given additional responsibility and was ultimately accountable for:

  • All online direct response marketing including display advertising and paid search
  • All digital properties and website management for LifeLock including the planning and development of LifeLock.com
  • All affiliate partnerships that ultimately accounted for nearly 20% of LifeLock’s overall business

I was also responsible for other key online contributions to LifeLock’s business including search engine optimization/organic search results, online reputation management as well as social media including Facebook, Twitter and other key social networking services.

David Gets Around

Born in Wisconsin, I grew up the son of a newspaper man and a school teacher. When asked by my father to consider the newspaper business, I responded that I believed that people would get their news and information off of computers in the future instead of newspapers – this was akin to sacrilege in the Burzynski household. My junior year in High School, I received an academic scholarship to the University of Hawaii. After completing my degree in Marketing and degree in Finance in 3 ½ years, I moved to France to “go find myself” and then returned and joined the British Airways Executive Management Trainee course where I served as a Regional Account Executive in Dallas, Texas. I was one of twelve selected from over 10,000 applications to be a part of the British Airways Global Management Training Program. This training was an extensive program held in various parts of the world with courses in sales, marketing, and management. After completing the Management Training Program, I was assigned to the Dallas/Fort Worth market where I increased effective agency leisure sales by 300 percent.

In the Spring of 1996, I was recruited as the Director of Sales for ICC Telecommunications. ICC is the provider of communication systems to correctional facilities across the country. This position further strengthened my sales and marketing skills learning to adapt to a very diverse group of discriminating, tough buyers; Wardens, Sheriffs, and Police Chiefs. Furthermore, nothing can train a sales person to sell like walking through the yard of a correctional facility in the midst of 400 convicted murders, thieves, etc.

Late in 1997, I made a change of industries and started with Eisenberg Communications Group; a small boutique advertising representation agency. This agency served to sell the advertising space on 5 websites including the Internet Travel Network (ITN.NET), Motortrend Online as well various print publications. Working directly with the web and print publications as well as direct advertisers and large agencies, I increased the entire sales of the agency by 200 percent. This led to several growth spurts for the agency consisting of several mergers and acquisitions. When all was said and done, ECG grew to represent over 400 websites with over 4 billion ad impressions monthly and eventually became Engage Media (a CMGI Company). The experience of rapid growth and mergers, the ridiculous overspending, the lack of a focus on profit and quickly changing times of the dot-com era was not lost on me.

Recruited in 2000, I joined Hitplay Media as Vice President of Sales and Marketing. Hitplay was originally formed to serve as an entertainment portal with investment from IBM, Jim Belushi and Dan Ackroyd. Shortly after joining, the decision was made, in response to the Internet Advertising market and dot-com collapse, for Hitplay to rapidly continue the development of its proprietary video advertising serving solution and for Hitplay to focus itself from a B2C model to a B2B model. Under my leadership, the company rapidly reinvented its brand, redeployed all marketing collateral and made the Sales and Marketing migration to sell the services of video advertising. Furthermore, under my leadership, over 40 million video ad impressions were created, sold and produced not only advertising revenue, but also ad serving revenue for the new ad serving technology the company produced.

In response to the conglomeration and consolidation of the internet advertising market, I move to San Francisco and formed BCG Focus in 2001. Working with a select group of advertising clients, BCG Focus was attentive to clients' needs and to maximizing revenue. Furthermore, working with limited clients allowed "out of the box" and strategic new thinking to ensure clients' ROI for advertising dollars.

In 2003, I was recruited to work with Western ATM; provider of automated teller machines to hundreds of locations nationwide. My goals with Western ATM were to establish its brand, increase brand awareness and increase overall sales. After completion of these goals, I segued and was made Chief Operating Officer, as well as one of the founders of Western ATM's new sister company, Western Financial. Focused on the development of merchant processing, PIN-less credit card cash advance, check cashing and other services to add to the Western ATM portfolio, Western Financial added these products to the offerings of Western ATM's current and new customers. Thereafter, I was charged with the task of developing a line of Stored Value Debit MasterCards as well as its supporting technology, telephone systems, sales, marketing and distribution. Within ten months, through extremely strict Bank Regulatory, Federal Government, and MasterCard compliance, I developed three separate and unique Stored Value Debit MasterCard® products and brands. In conjunction, I effectively developed several compliant websites as well as various online and off-line channels for the distribution of the various products. Thereafter, successfully developed several marketing campaigns designed for effective sales and increased branding for the various products. Simultaneously, built and managed a multi-national technology team while serving as the Project Manager that created and developed proprietary technology, through SQL and ASP.NET/C# development, that can sustain hundreds of separate card programs and millions of card holders simultaneously. Bringing the project together I recruited and signed on distribution partners; in effect created a retail distribution network of over 14,000 retail locations. Western Financial and Western ATM came to an end in 2005 with an acquisition.

In the fall of 2005, I joined Avnet Technology Solutions as a Product Marketing Manager for the Symantec Enterprise and Network Appliance (NetApp) product lines. There I served to enable the VARs (value added resellers) through various marketing campaigns including print, executive door openers and more. I served in this roll until 2007 when I was recruited by LifeLock to enable its resellers.